Marketing technologist and problem solver.
I'm a marketing technology specialist based in Brisbane, Australia. A seasoned marketer, software developer, data interpreter, advisor, founder, athlete, and parent. Where many marketers may talk hacking, I actually hack.
Latest posts
Here are my latest articles.
04 Sep 2024
AdCreative.ai Review An in-depth review of AdCreative.ai, exploring its features, benefits, and limitations for small businesses looking to improve their ad creative process. martech23 Aug 2024
How to Set Up Server Side Tracking for WooCommerce - A Comprehensive Guide Learn how to set up server-side tracking for your WooCommerce store using the GTM Server Side plugin by stape.io. This guide covers step-by-step instructions and best practices. Web Development23 Aug 2024
How to Set Up TikTok Server Side Tracking - A Step-by-Step Guide Learn how to implement TikTok server-side tracking using the stape.io TikTok Events API Tag. This guide covers setup, event tracking, and key benefits for optimizing your TikTok ad campaigns. Digital Marketing22 Aug 2024
How to Set Up Server Side Tracking for Shopify - A Complete Guide Learn how to set up server-side tracking for your Shopify store using the GTM Server Side plugin by stape.io. This guide walks you through the step-by-step process and key benefits. Web DevelopmentFeedback and testimonials
Here are some testimonials from people I've worked with over the years.
Matthew spoke at Interactive Minds events on a number of occasions and is a professional and informed speaker. He was able to educate our attendees through sharing his successful methods of online marketing and provided valuable advice and recommendations for other marketers to take away with them.I highly respect Matthew as a professional marketer who is a confident speaker and industry expert.
Louisa Dahl
CEO, Interactive Minds
Matthew Clarkson made a magnificent speech. I thoroughly recommend him to hose looking for a conference speaker. Also to those looking for a private in-house boardroom presentation…of which there will be many in the next couple of years.
Nate McDonald
Legal Linguistics Engineer, Actium AI
Matthew is a very committed and energetic marketing professional. He is constantly looking for new ways to achieve the better outcome than his last. His greatest quality is using evidence based approaches to get real results. Everything that I have seen Matthew achieve involved a variety of sophisticated quantitative and qualitative metrics. As a consequence some of the outcomes he was able to achieve while working at Onetest were simply great. He uses his team to great effect and provides them with complete autonomy to use their skill set.
Salih Mujcic
Head of Product Innovation, hellomonday
I moved into Matt’s department and instantly knew what to expect – he was going to push me to achieve what he knew I could, but without micro managing. Matt expects excellence in other people (an attitude he and I share) and this only encourages you to live up to it. Matt embodies passion and intelligence to the point of being a true marketing geek.
William Smith-Stubbs
Co-founder, Mettlesome & Toucan
I’ve had the distinct pleasure of working with Matthew off and on as an aligned partner for a number of years.Matt has been a true asset in understanding our capabilities and how we can both leverage each others’ business strengths.All of that being said, Matt is also one of the nicest guys I’ve met in this business. Kind, clear, authentic and articulate. It’s always a pleasure to speak with him as well as work with him.
Andrea Culligan
Global Lead GreenSpace Tech, Deloitte
Your presentation was perfect and the event went swimmingly! Thank you for being a part of it all.
Carissa Rayward
Director, Happy Lawyer Happy Life
The depth of knowledge you shared, coupled with your engaging presentation, captivated our attendees and sparked thought-provoking discussions. The feedback we have received from our conference participants has been overwhelmingly positive.
Zoe McLaren
Secretariat, AIBB
Congratulations and thank you for putting together such a brilliant introduction and analysis of artificial intelligence. “The AI Catalyst: Empowering Professionals for Success in the Digital Era” workshop brought together some excellent speakers.
Ian Daniels FGIA
Professional Chair, Company Secretary, Non Executive Director
Thanks for your presentation today Matt! you gave so much actionable knowledge.
Kate Smith
Branding Designer
I attended an event held by Cemoh and BDO yesterday about how the revolution of AI is and will be impacting the marketing industry.
Ellie Daubney
Digital Manager, Designer, UX & Product at Endeavour Foundation
Matt is a passionate, driven individual who expects only the best from himself and his team. He is always open to new ideas and has a keen interest in new technology and how it the impacts the business.Matt’s commitment and focus to delivering quality content has greatly improved the quality and quantity of qualified leads. Under his leadership the brand has improved dramatically.
Phesephony Naidoo
Global Marketing Director, Atlas
Aside from being a consummate professional with strong quantifiable and qualitative results, Matt is a genuine, tech-savvy, results driven and engaging manager and peer.
Rachel Kerr
National Account Director, Oracle
Thank you for an excellent presentation. You have given me a lot to think about!
Bruce Cattell
CEO, LINK International Group
Good event with some high quality speakers sharing their wisdom. Got some excellent insights and made a few good connections too! Well worth it.
Craig Leaney
Business & Sales Strategist
Thanks very much for presenting at the AIBB conference.The feedback has been very strong.
Blair Luckman
Director, LINK Business Brokers
I worked closely with Matt for many years in his role as Chief Marketing Officer. Matt was very task focused and forward thinking in his approach. He continually stayed ahead of the game in terms of market trends and developed a number of innovative approaches. Matt successfully improved the marketing function of our business and it was a pleasure to work with him as a fellow member of the senior management team.
Cherie Curtis
President, Criteria Corp
Matt is a passionate, strategic, and driven leader who receives excellence from his team without micro-managing to achieve high performance. He takes the time to understand an individual’s work style, and adapts his management style accordingly. As a result, Matt has been a significant driver for the performance and success of each individual in his team. He creates a positive work environment while maintaining focus on marketing strategy and revenue targets.
Laura Robinson
Sales Manager, Sitecore
Thank you for hosting an incredibly insightful talk on AI and how it is impacting the marketing industry.
Bek Drayton
Storyteller, Content Marketer, Speaker
Matthew Clarkson thank you for the interesting presentation.
Liudmyla Bardiuzha
UX/UI designer
A few of the things I've built, managed and driven
I’m the co-founder of Cemoh and it is my full-time focus. Cemoh is an online marketplace where people go to find the top vetted marketing consultants. Cemoh is built with Django, Bootstrap 5, Postgres and Redis.
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I am a founder of Click Click Bang Bang, a full-service PPC marketing agency that focuses on lead generation using Google Search, Google Remarketing, Google Shopping, Meta (Facebook & Instagram), and LinkedIn advertising.
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Actium AI is an international company applying artificial intelligence, machine learning and robotic process automation in the law, regulation, contracting, and compliance sectors. I advise the senior leadership team on go to market market strategies.
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CDX is the world's largest provider of online interactive elearning materials for the automotive industry. Over 3,000 organisations in 30+ countries use CDX to train automotive technicians. In March 2009, we sold CDX Global to Jones and Bartlett Publishers in Sudbury, MA, USA. I was the GM and was responsible for driving rapid growth in the US and Canada markets.
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osher.ai is the custom AI for your business. Interact with your internal documents and knowledgebases like never before. Built with Django, Redis, Celery, Postgres and various LLM libraries. Received lots of signups but mothballed this project, as I didn’t have time to focus on it.
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Co-founder of Pelofy, was a community driven group cycling social network to help you find, plan & share group ride. Received thousands of signups but ultimately too difficult to complete with Strava (who I love)
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This plugin leverages the power of TF-IDF (Term Frequency-Inverse Document Frequency) and cosine similarity to automatically add related posts to your blog entries. This is available as a Ruby gem for the Bridgetown static site generator.
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I’m a keen cyclist and runner and when Swift first launched I decided to write a Swift wrapper for the Strava API. This project is now actively maintained by other developers but I remain the repo owner.
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I wrote a PHP SDK for the Freshdesk API. This SDK is used by many developers around the world to interact with the Freshdesk API. A Symfony bundle and a Laravel service provider is also available.
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This is an online calculator written in VueJs and is embedded into the Cemoh website. It’s a simple tool to help calculate the conversion rate of an eCommerce website.
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I regularly present at conferences and events around Australia on how AI provides an unprecedented opportunity for business to improve efficiency and profitability. Contact me if you’re interested in an AI Speaker for your next event.
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