One of the most innovative and powerful solutions to emerge in recent years is the use of artificial intelligence (AI) to automate marketing processes.
Artificial Intelligence (AI) is now front on mind, sparking debates and fears about its impact on the job market. In this article we propose AI won’t take your job, a person using AI will.
Generative AI has the potential to profoundly impact various aspects of business operations, from content creation to product design and customer engagement.
A couple of weeks ago I had the great pleasure to present on how AI is impacting business and the law at the annual Happy Lawyer Happy Life retreat at Kingscliff in NSW, Australia.
Delve into the dynamic world of AI in business with key insights from my presentation. Discover how AI is revolutionising business efficiency, content creation, and decision-making, shaping a new era of corporate innovation.
Artificial intelligence (AI) has transitioned from the realms of science fiction to an integral part of our daily lives (well some of us!), influencing everything from the way we shop to how we diagnose diseases.
Evaluating Top Marketing Automation Tools for Salesforce Users: Hubspot, Intercom, Customer.io, and Mailchimp
Choosing the right marketing automation tool is crucial for effective B2B marketing. With a plethora of options available, it’s essential to base your decision on specific requirements. In this blog, I compare Hubspot, Intercom, Customer.io and Mailchimp.
In this guide, we’ll dive deep into the process of restricting picklist values based on record types to help you get the most out of Salesforce.
As an administrator or developer, it’s important to have a deep understanding of Salesforce features and functionalities. One such feature is user impersonation, which allows you to temporarily assume the identity of another user in Salesforce.
Welcome to our step-by-step guide to Salesforce setup for beginners! Whether you are new to Salesforce or looking to enhance your skills, this blog post is here to help you navigate through the setup process with ease.
For organizations using Salesforce as their CRM platform, understanding and managing exchange rates is crucial. Dated exchange rates play a significant role in accurately reflecting the value of transactions, financial reporting, and global sales analysis within Salesforce.
Data security is of utmost importance and organizations rely heavily on secure platforms like Salesforce (SFDC) to store and manage their valuable information. To ensure the integrity and confidentiality of this data, SFDC utilizes digital certificates as a means of authentication and encryption.
Managing user permissions in Salesforce is crucial to ensure that your team members have the necessary access to perform their tasks efficiently. In this blog post, we will guide you through the process of allowing a user to edit contact currency in Salesforce.
While the default fields in the Event Global Action are sufficient for most users, there may be instances where you need to add a custom field to capture specific informatio
One crucial aspect of Salesforce is its permissions and access control, which determine who can view, edit, and manage data within the platform. In this blog post, we will focus specifically on how to check who has permission to edit objects in Salesforce.
In the world of email marketing, Pardot is a powerful tool that helps businesses automate their marketing efforts and reach their target audience effectively. However, like any software platform, Pardot can sometimes throw error messages that can leave users scratching their heads.
In this blog post, we will explore the intricacies of Salesforce hierarchy and permissions and provide you with a step-by-step guide on how to grant edit access to lower hierarchy roles
effectively. One of the key features of Salesforce is its ability to control the visibility and editing capabilities of fields based on user roles. This ensures that only authorized individuals have access to specific data and can modify it as necessary.
One common error that Salesforce users may encounter is the ‘You don’t have permission to activate Contracts’ error. This error message can be frustrating and confusing, especially for those who are not familiar with the intricacies of Salesforce user permissions.
This blog post will guide you through the process of creating a Salesforce report that showcases the attendees of your campaign, allowing you to gain valuable insights and optimize your future marketing efforts.
In the world of sales and lead management, not every lead that enters your Salesforce system will be a perfect fit for your business. In fact, a significant portion of the leads that come in may be unqualified, meaning they do not meet the criteria to become a potential customer. Handling these unqualified leads effectively is crucial for maximizing the efficiency of your sales team and ensuring that your resources are focused on the right opportunities.
Salesforce, a leading customer relationship management platform, offers a powerful feature called multi-currency that allows you to handle transactions in various currencies. However, when it comes to merging contacts with different currencies, it can be a bit challenging.
One of the key features of Salesforce is the ability to control object visibility based on user profiles. This means that you can determine which profiles within your organization have access to specific objects.
Importing contacts into Salesforce is an essential task for businesses looking to streamline their customer relationship management (CRM) processes. However, without proper knowledge and planning, this task can become overwhelming and lead to data inaccuracies.
Salesforce is a powerful CRM platform that allows businesses to streamline their processes and manage customer relationships effectively. One of the key features of Salesforce is its Dashboards, which provide a visual representation of data and enable administrators to analyze and track important metrics.
Effective user profile management is crucial for businesses to ensure the smooth operation of their Salesforce platform. User profiles play a vital role in determining the level of access and permissions granted to individuals within an organization.
Out of the box, Salesforce may not provide the most optimal workflow for your specific needs. That’s where customizing Salesforce layouts comes into play.
Salesforce is a powerful CRM platform that provides businesses with a wide range of features and functionalities. However, as with any system, there may come a time when a user gets locked out of their Salesforce account.
Welcome to the “Definitive AI Glossary of Terms.” This comprehensive guide is designed to help you understand the key terms used in the field of Artificial Intelligence (AI).
Join us for an insightful exploration into the world of AI in business, featuring distinguished speakers Matthew Clarkson, CTO at Cemoh, and Fahim Khondaker, Partner, Data Analytics and Insights at BDO.