In this blog, we investigate the process of using Salesforce data to train a custom LLM, explore its myriad applications, and touch upon best practices to ensure optimal results.
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Innovating with AI: Australian Business Perspective
Australian businesses are increasingly turning to AI to drive innovation and stay competitive. From addressing challenges to embracing opportunities, AI is reshaping the way businesses operate in Australia. This article explores the impact of AI on Australian...
Harnessing Data Analytics for Marketing Success
Data analytics has revolutionised the marketing industry, transforming marketing initiatives from guesswork to precision-targeted strategies. By harnessing the potential of data analytics, businesses can optimise their marketing processes, improve customer acquisition and retention, and build brand loyalty.
The Future of AI in Australian Business
The integration of AI technologies is becoming increasingly crucial for maintaining a competitive edge. This article explores the multifaceted impact of AI on various sectors of the Australian economy
AI Technologies for Australian Businesses: A Guide
In this article, we will explore the landscape of AI technologies and their potential for Australian businesses. From understanding the economic impact of AI to navigating key technologies and ethical considerations, this guide aims to provide valuable insights for...
AI Opportunities and Challenges for Australian Businesses
The integration of artificial intelligence (AI) presents both opportunities and challenges for Australian businesses. As businesses across various industries embrace AI technologies, they are confronted with ethical considerations, workforce transformations, and the...
Improving Business Efficiency in Brisbane
In Brisbane, businesses are constantly seeking ways to improve efficiency and productivity in a rapidly changing tech landscape. Leveraging technology, optimising workflow, investing in employee training, adapting to consumer trends, implementing sustainable...
Brisbane’s AI Marketing Consultant
Brisbane is at the forefront of the AI marketing revolution, with businesses leveraging the power of artificial intelligence to drive their marketing strategies. As AI continues to shape the marketing landscape, it's crucial to understand the role of AI marketing...
Streamlining Business Operations with a CRM
Implementing a Customer Relationship Management (CRM) system is a strategic move that can greatly streamline business operations. By centralising customer data, automating processes, and improving communication, CRM implementation can enhance customer relationships,...
The Power of Technology and Business Growth
Technology plays a pivotal role in driving growth and success in business. From streamlining operations to enhancing customer experience, businesses are leveraging the power of technology to stay competitive and meet evolving market demands.
Unleashing the Potential of Marketing Automation
Marketing automation has revolutionised the way businesses approach their marketing strategies. By leveraging technology and data, companies can streamline their marketing processes, enhance customer engagement, and drive revenue growth.
How to Automate Your Marketing with AI
One of the most innovative and powerful solutions to emerge in recent years is the use of artificial intelligence (AI) to automate marketing processes.
AI Won’t Take Your Job, A Person Using AI Will
Artificial Intelligence (AI) is now front on mind, sparking debates and fears about its impact on the job market. In this article we propose AI won’t take your job, a person using AI will.
How to Use Generative AI in Your Business
Generative AI has the potential to profoundly impact various aspects of business operations, from content creation to product design and customer engagement.
AI Business and the Law Presentation
A couple of weeks ago I had the great pleasure to present on how AI is impacting business and the law at the annual Happy Lawyer Happy Life retreat at Kingscliff in NSW, Australia.
AI and Business Efficiency
Delve into the dynamic world of AI in business with key insights from my presentation. Discover how AI is revolutionising business efficiency, content creation, and decision-making, shaping a new era of corporate innovation.
What Are Neural Networks?
Artificial intelligence (AI) has transitioned from the realms of science fiction to an integral part of our daily lives (well some of us!), influencing everything from the way we shop to how we diagnose diseases.
Evaluating Top Marketing Automation Tools for Salesforce Users: Hubspot, Intercom, Customer.io, and Mailchimp
Choosing the right marketing automation tool is crucial for effective B2B marketing. With a plethora of options available, it’s essential to base your decision on specific requirements. In this blog, I compare Hubspot, Intercom, Customer.io and Mailchimp.
Restricting Picklist Values Based on Record Types in Salesforce
In this guide, we’ll dive deep into the process of restricting picklist values based on record types to help you get the most out of Salesforce.
How to Impersonate a User in Salesforce
As an administrator or developer, it’s important to have a deep understanding of Salesforce features and functionalities. One such feature is user impersonation, which allows you to temporarily assume the identity of another user in Salesforce.
Step-by-step Guide to Salesforce Setup for Beginners
Welcome to our step-by-step guide to Salesforce setup for beginners! Whether you are new to Salesforce or looking to enhance your skills, this blog post is here to help you navigate through the setup process with ease.
Understanding Dated Exchange Rates in Salesforce
For organizations using Salesforce as their CRM platform, understanding and managing exchange rates is crucial. Dated exchange rates play a significant role in accurately reflecting the value of transactions, financial reporting, and global sales analysis within Salesforce.
Understanding the SFDC Expiring Certificate Notification
Data security is of utmost importance and organizations rely heavily on secure platforms like Salesforce (SFDC) to store and manage their valuable information. To ensure the integrity and confidentiality of this data, SFDC utilizes digital certificates as a means of authentication and encryption.
How to Allow a User to Edit Contact Currency in Salesforce
Managing user permissions in Salesforce is crucial to ensure that your team members have the necessary access to perform their tasks efficiently. In this blog post, we will guide you through the process of allowing a user to edit contact currency in Salesforce.
How to Add a Field to the Event Global Action in Salesforce
While the default fields in the Event Global Action are sufficient for most users, there may be instances where you need to add a custom field to capture specific informatio
How to Check Who Has Permission to Edit Objects in Salesforce
One crucial aspect of Salesforce is its permissions and access control, which determine who can view, edit, and manage data within the platform. In this blog post, we will focus specifically on how to check who has permission to edit objects in Salesforce.
Understanding the ‘Sender has an invalid email address for General User’ Message in Pardot
In the world of email marketing, Pardot is a powerful tool that helps businesses automate their marketing efforts and reach their target audience effectively. However, like any software platform, Pardot can sometimes throw error messages that can leave users scratching their heads.
How to Allow Someone Low in a Hierarchy to Edit All Opportunities in Salesforce
In this blog post, we will explore the intricacies of Salesforce hierarchy and permissions and provide you with a step-by-step guide on how to grant edit access to lower hierarchy roles
Do Roles Determine Field Visibility or Editing Capabilities in Salesforce?
effectively. One of the key features of Salesforce is its ability to control the visibility and editing capabilities of fields based on user roles. This ensures that only authorized individuals have access to specific data and can modify it as necessary.
Understanding the ‘You don’t have permission to activate Contracts’ error in Salesforce
One common error that Salesforce users may encounter is the ‘You don’t have permission to activate Contracts’ error. This error message can be frustrating and confusing, especially for those who are not familiar with the intricacies of Salesforce user permissions.