Articles
My Blog (Page 2)
Articles about things I'm interested in.
03 Jun 2024
Drip.com Review: Powerful Email Marketing for E-commerce Discover how Drip.com's email marketing platform can boost your e-commerce business with advanced automation, segmentation, and personalisation features. MarTech
01 Jun 2024
Drip vs Klaviyo: Choosing the Right Email Marketing Tool Compare Drip and Klaviyo to find the best email marketing tool for your business. Explore features, pricing, ease of use, and integration capabilities. MarTech
09 May 2024
A Single Domain is Best for Global Reach Focusing on a single primary domain is the best strategy for most companies that want international reach, simplified management, and consistent branding across global markets. Here's why. Marketing
30 Mar 2024
Using Salesforce Data to Train a Custom Large Language Model In this blog, we investigate the process of using Salesforce data to train a custom LLM, explore its myriad applications, and touch upon best practices to ensure optimal results. Artificial Intelligence
30 Jan 2024
Harnessing Data Analytics for Marketing Success Data analytics has revolutionised the marketing industry, transforming marketing initiatives from guesswork to precision-targeted strategies. By harnessing the potential of data analytics, businesses can optimise their marketing processes, improve customer acquisition and retention, and build brand loyalty. Marketing
29 Jan 2024
The Future of AI in Australian Business The integration of AI technologies is becoming increasingly crucial for maintaining a competitive edge. This article explores the multifaceted impact of AI on various sectors of the Australian economy Artificial Intelligence
20 Dec 2023
The Power of Technology and Business Growth Technology plays a pivotal role in driving growth and success in business. From streamlining operations to enhancing customer experience, businesses are leveraging the power of technology to stay competitive and meet evolving market demands. Business Growth
08 Dec 2023
Unleashing the Potential of Marketing Automation Marketing automation has revolutionised the way businesses approach their marketing strategies. By leveraging technology and data, companies can streamline their marketing processes, enhance customer engagement, and drive revenue growth. Business Growth
25 Nov 2023
How to Automate Your Marketing with AI One of the most innovative and powerful solutions to emerge in recent years is the use of artificial intelligence (AI) to automate marketing processes. Artificial Intelligence
24 Nov 2023
AI Won't Take Your Job, A Person Using AI Will Artificial Intelligence (AI) is now front on mind, sparking debates and fears about its impact on the job market. In this article we propose AI won't take your job, a person using AI will. Artificial Intelligence
23 Nov 2023
How to Use Generative AI in Your Business Generative AI has the potential to profoundly impact various aspects of business operations, from content creation to product design and customer engagement. Artificial Intelligence
15 Nov 2023
AI Business and the Law Presentation A couple of weeks ago I had the great pleasure to present on how AI is impacting business and the law at the annual Happy Lawyer Happy Life retreat at Kingscliff in NSW, Australia. Artificial Intelligence
15 Nov 2023
AI and Business Efficiency Delve into the dynamic world of AI in business with key insights from my presentation. Discover how AI is revolutionising business efficiency, content creation, and decision-making, shaping a new era of corporate innovation. Artificial Intelligence
06 Nov 2023
What Are Neural Networks? Artificial intelligence (AI) has transitioned from the realms of science fiction to an integral part of our daily lives (well some of us!), influencing everything from the way we shop to how we diagnose diseases. Artificial Intelligence
30 Oct 2023
Evaluating Top Marketing Automation Tools for Salesforce Users: Hubspot, Intercom, Customer.io, and Mailchimp Choosing the right marketing automation tool is crucial for effective B2B marketing. With a plethora of options available, it's essential to base your decision on specific requirements. In this blog, I compare Hubspot, Intercom, Customer.io and Mailchimp. Salesforce
28 Oct 2023
Restricting Picklist Values Based on Record Types in Salesforce In this guide, we'll dive deep into the process of restricting picklist values based on record types to help you get the most out of Salesforce. Salesforce
20 Oct 2023
How to Impersonate a User in Salesforce As an administrator or developer, it's important to have a deep understanding of Salesforce features and functionalities. One such feature is user impersonation, which allows you to temporarily assume the identity of another user in Salesforce. Salesforce
Showing 25 to 48 of 75 Entries